Launched in 2002, Integriti from the Kewal Kiran Clothing Limited. portfolio is a brand for the masses. Unpretentious! Casuals and Formal shirts, T-shirts, Jeans, Cotton trousers. A brand that is positioned as a FMCG. In 2008, an exciting range of western womens' wear was launched to the Integriti style-line. A brand that promises quality products at an economical price.

The distribution plans for this brand are ambitious and will touch 5000 retail stores. In 2008, the first Exclusive Integriti Brand store was launched in Mumbai and now there are 42 Exclusive Integriti Brand Outlets/Stores and every month are being launched all across the country. Integriti is also available in over 250 K-Lounge stores across the country.

Integriti uses multi modal advertising to make its presence felt and synchronise with the users. Popular youth programs, songs, Infilm adverstising and brand association/style partner with popular films - Kismet Konnection (starring Shahid Kapoor, Vidya Balan) Kidnap (starring Imran Khan), Ek -the power of one (starring Bobby Deol), Heroes (starring Vatsal Seth), Aasma (starring Shubh).