Killer is the first truly international Indian brand created and owned by Kewal Kiran Clothing Limited. A brand that is youthful, trendy, vibrant and with an attitude. The focus of the brand is 16-30 years segment. Killer enjoys a leadership position in the premium menswear in this segment.
Launched in 1989, Killer, today is a power brand. Killer jeans is one of the largest selling denim brand in India. Starting as a jeans brand, the Killer product portfolio today, includes women's and men's ready-to-wear jeans, trousers, cargos, capris, shirts, jackets, tee-shirts, innerwear (vests and briefs), footwear (shoes, socks), eye-wear and other addictive accessories (belts, bracelets etc). The 'Killer for her' range (an exclusive style statement for women) was launched in 2007.
A Killer product is not just an apparel, it is a style statement. For an Indian, Killer has, since long exemplified the highest standards of Indian Western denim wear.
Over the last two decades, the Killer design team has constantly evolved and delivered on-trend apparel and accessories. Innovations in style, innovations in designs, innovation in crafting the product have all contributed to building the Killer brand value.
Killer brand communication is chronicled in the annals of Indian advertising. The much-talked-about advertising campaigns in conjunction with the passion, warmth and international attitude connect makes Killer an iconic Indian brand. The print and outdoor campaign accentuate the product offering adding a sensuous tone to the brand image and product.
Killer products are sold in over 1600 stores across the country through various life style stores like Shoppers' Stop, Lifestyle, Central and Westside. Killer is also available at other multi-brand outlets including KKCL's K-Lounge. Since 2006, over 35 Killer Exclusive Brand Stores enable the brand to be closer to its consumers and evolve the brand with the changing times.
Since 1994, Killer is also exported to countries in the Middle-East, USA, Africa and South-East Asia.