Launched in 1989, “Killer” is one of the brands in the premium men’s’ wear segment. This brand is targeted to the customers between the age group of 16 to 25 years. Killer Jeans is one of the largest selling denim brands in India.

The designs of Killer are synonymous with the rebellious streak of youth. In 2002, generation gaps were lowered and so were the waistlines. Killer introduced Low Rise jeans followed by Shreds’ jeans in 2004 for the first time ever in India. Bleached, brushed, ripped, torn and even ridden with bullets, Denims were moulded beyond imagination to give a whole new character to them.

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