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Retailing Activities
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In one fiscal year, K-Lounge does about four promotions per store. Out of the four promotions, three are national and one is local ( depending on the prevailing cultural activity in that area)
Three national promotions are
  1. End of Season Sale- Spring Summer
    Period : Mid July to End August
    Always start with North India and in Rest of India after a week

  2. End of Season Sale- Autumn Winter
    Period : Mid January to End February
    Always start with North India and in Rest of India after a week

    Both the End of Season Sale lasts for about four weeks for each store and always ends
    on a Sunday

  3. Back to College
    Just before the college re-open, we do this activity at All India level in a staggered manner as all colleges across India don't re-open at the same time.

    The idea is to be a part of the students' wardrobe

  4. Festival Promotions
    These promotions are done during the festival period as the sale peaks from August End till December
    The promotions have promotional gifts on a purchase.

    Its the same promotions across stores, except for the time and the festival. For e.g..
  1. Ganesh Chaturthi -( August End - September beginning ) - Maharashtra Goa
  2. Navratri - Gujarat, Maharashtra and Rajsthan - ( 15 days before Dussehra)
  3. Eid - Mumbai, Meerut, Lucknow, Mangalore ( 15-20 days before Ramzan Eid)
  4. Durga Puja- West Bengal, Guwahati, Orissa, Bihar, Jharkhand and part of Chattisgarh- 20 days before Durga Puja
  5. Dussehra/Diwali- All India
  6. Apart from these, we also do local promotions for Pongal in Andhra Pradesh and Tamil Nadu, Ugadi in Karnataka.  
Current Activity

End of Season Sale will be running at all stores.
Over and above this, we also undertake various activities for stores on their anniversaries or locally if any store is having any exciting event.

 
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