Killer was launched in 1989, as the flagship brand of Kewal Kiran Clothing Limited. Today, it is one of the largest selling denim brands in India. Although, the brand also boasts an entire range of lifestyle products for men and women, from clothing to deodorants to sunglasses and footwear. It has been at the forefront of fashion trends, developing innovative products and driving the youth culture. Killer enjoys the leadership position in the premium menswear segment. The brand is known for its international style statement.

LawmanPg3 is a fashionable and trendy western wear brand. It caters to a wide range of customers, from different age group. The brand is known for its stylish designs and high glamour quotient, making it a style statement. LawmanPg3 has several patented and copyrighted products, including Y-Fi, Embossed, Vertebrae, Cobb Stitch, Swan Stitch, Wire Stitch, Broken Stitch and many more. These unique and exclusive designs add to the brand's appeal and set it apart from the other brands.

Easies is known for its classic range of apparel designed for the modern and uber-cool man. The brand has redefined corporate fashion in India, offering a trendy and fashionable approach. With a focus on fresh colors, trendy cuts, and patterns, Easies provides a perfect blend of style and comfort. When it comes to quality, Easies ensures that only the best materials are selected for their products. This emphasis on quality further adds to the brand's appeal for customers seeking both style and durability in their clothing..

Integriti offers a wide variety of clothing options ranging from jeans, t-shirts, jackets, shirts to comfortable lifestyle products that support the youth. The brand is targeted towards college students who are always experimenting with new trends and are fashion-forward. Integriti's tagline, "the spirit called youth," represents the brand's energetic and youthful spirit and is a war cry for the youth movement. The brand supports the movement that the youth are actively taking part in, showcasing a commitment to social responsibility and awareness.

The actual origin of the name is Mayan and means ‘rainbow woman’ or ‘of the rainbow’. Izel means unique. Izel is a fashion brand that hosts western outfits for empowering the modern Indian woman. Izel’s tone of voice is driven by its personality - empowering and inspiring. Resonating with a free-spirited, independent woman is the brand’s primary purpose.

Iti journeys with the women of today in finding their own balance and owning it with style. The tone of the brand is empowering, inspiring and personality driven. Iti women chooses style statement over fast fashion. They create their own fashion Identity.